Andrew Scott's Resume

Andrew JH Scott
Surrey United Kingdom	+44 (0)7850 430677 www.techtranslated.com

About Me

I am an experienced digital marketing manager with experience in delivering projects end to end across the full range of digital channels. I help businesses find, select and deliver solutions that deliver marketing results across channels. I'm hands on with a good mix of strategy and tactical focus. I'm good at translating technology for people and businesses working pragmatically to get things done.

techtranslated
techtranslated is my undernourished blog where I post about web technology and how it can be used by people and businesses. Techtranslated Ltd is my currently dormant company that delivers project management services (see Where I've Done It), website development (Wordpress) and other web centric activities (web dashboards). techtranslated Webdash

What I Do

Digital marketing strategy, management & delivery

Project management - from start to finish, people and process, development and testing; focus on pragmatic delivery

Content management - vendors, platforms, global, multi lingual; focus on publish once, distribute everywhere

Email marketing - vendors, applications, personalised, targeted; focus on blending push with pull

Search - blending natural search (slow burn), paid search (tactical) and site search; focus on the user experience

Social media - leading the B2B use of social media to follow where B2C social has already gone; focus on sharing content and recommendation

Mobile - mobile version of websites, mobile apps for specific user tools; focus on device relevant content

Advertising - briefing, creative, planning, reporting; focus on sales & marketing alignment

Reporting - web, email, rich media; focus on real time dashboards and widgets

Collaboration tools - team collaboration and knowledge management; current focus is Sharepoint 2010

Infrastructure - design and management of hardware/network platform to deliver global performance

How I Do It

Delivery focused - self starter measuring success through delivery across a range of projects, environments and scale

Pragmatic - utilising project disciplines to drive delivery through people

Strategic/operational - ability to manage tactical delivery within a strategic framework and focusing on the things that matter

People - relationship and team skills across project team(s), stakeholders and partners

Technology - knowledge and experience of the latest technologies and how to translate them for people and business

Where I've Done It

Head of Digital Marketing	London
M&G Investments	May 2011 - Present

The strategic aspect of the role includes being instrumental in driving forth the digital direction across the whole of the company - this involves engendering organisational and cultural change to adopt digital; leading and developing the strategic digital framework, working in unison with other functional areas, and involving the Board on reporting on progress and milestones.

The operational management aspect of the role includes managing the Digital Marketing team that consists of subteams of web content managers, digital consultants, and specialists responsible for various digital disciplines (including SEO, web analytics, usability, etc).

Digital Marketing Manager	London
Investec Asset Management	Apr 2008 - Apr 2011

Development and delivery of multiple sites and microsites across the global Investec Asset Management business. Responsible for UK online marketing team, global web architecture and strategy, delivery of global projects and management of 3rd party development.
Includes:

restructure and rebuild of content management system to support global multi lingual websitesl

distribution partner websites with personalised content and user customised content

implementation of social media tools

development of fund performance and charting tools, portfolios and illustrations

re-design of client portfolio valuation service

management of email marketing, advertising and search (natural/PPC/site)

implementation of Sharepoint intranet design and structure

relationship management of sales & distribution teams

selection of email application, rich media hosting and search vendors

Internet Change Manager	Canary Wharf, London, UK.
Barclays Digital Banking	May 2006 - Mar 2008

Managing the full development cycle to drive and grow the insurance websites (retail, small business and high net worth)

Project management of change with impacts across channels, customer journeys and aggregators

Delivery of new online health products, aggregator web services and other revenue initiatives

Management of 3rd party suppliers including vendor selection for internet security application for online banking customers and site performance monitoring

Delivery of joint venture offline projects across branch and call centre channels.

Consultant	London & Glasgow, UK.
AXA Insurance	July 2005 - January 2006

Project management consulting to AXA Insurance for the development of their small business insurance online channel and rollout to their key corporate partners

Managing relationships and business requirements for Marketing, Distribution, Underwriting and IT (development)

Liaising directly with corporate partners to ensure delivery of their requirements

Creating, prioritising and planning the development schedule for the calendar year to support revenue targets

Project & Programme Manager	London, Glasgow & Belfast, UK.
National Australia Group Europe	September 1998 - June 2005

Internet Manager - Insurance. Sole responsibility for developing the internet sales channel for general insurance across the UK and Ireland.

Development of content and transactional capability

Relationship management of 3rd party suppliers

Management of 3rd party IT security reviews

Programme Manager - responsible for directing the National Australia Bank Group Europe's (NABGE) response to FSA regulation of general insurance - achieved delivery of programme scope, quality and cost - within the fixed timeline

Management of a multi-site programme team - permanent staff, contractors and consultants

Selection and implementation of online collaboration tool (ProjectPlace)

Project workstreams across IT, Distribution, HR & Training, Legal, Compliance, Processes

Manage change to customer journey, staff/management and structure and governance

Project Manager - marketing launch of Individual Savings Accounts (ISA's) across three UK banks.

Project Manager - Reporting to the CEO to manage the convergence of the Group personal and commercial general insurance lines of business and integration of the general and life businesses.

Launch of new insurance intermediary company

Technology vendor/solution review & selection

Contract management for outsourcing

Ongoing relationship management of third party

Project management of wider company restructuring project

Strategic Planning Analyst	Wellington, New Zealand
Bank of New Zealand	1996 - September 1998

Reporting to the Head of Strategic Management responsible for the approval, prioritisation, analysis and management of project investment.
Development and implementation of project management methodologies

Retail Financial Services	Wellington, New Zealand
Bank of New Zealand	1986 - 1996

Various roles including:

Development of induction training and outsourcing of investment training

Management of PC based sales reporting

Sales management and coaching

Retail banking

Professional Groups
Prince2 Foundation qualified.

Community Involvement
Web manager for St John's Egham I lend through Kiva

Keywords
digital marketing, project, web, content management, cms, amaxus, sharepoint, widget, design, development, dashboard, strategy, search, advertising, social network, delivery, change, mobile, team